Sapna Maheshwari

Sapna Maheshwari is a business reporter for The New York Times covering TikTok and emerging media companies. Previously she reported on retail and advertising.Before joining The Times in 2016, Ms. Maheshwari covered retail and e-commerce at BuzzFeed News and Bloomberg News. Ms. Maheshwari and a colleague won a Front Page Award from the Newswomen's Club of New York in 2015 for their reporting on the rampant use of on-call shifts at retailers such as Victoria's Secret. The chain and several other major retailers changed their staffing policies after the story. She also won a Best in Business award from the Society of American Business Editors and Writers for her story on the dark past of the Silicon Valley start-up JustFab. The story won in the digital investigations category.Sapna Maheshwari was featured on Time's list of “140 Best Twitter Feeds of 2014.” She is a graduate of the University of North Carolina at Chapel Hill and a native of East Lyme, Conn.